____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.

Counterfeit Crimes Unit

Project Zero

Amazon Brand Registry


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____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.


Explanation: **Project Zero** is the correct answer because it uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits. Project Zero is an Amazon program that leverages machine learning and automation to help brands proactively identify and remove counterfeit listings from the marketplace. It allows brands to take direct action against counterfeit products by using tools like self-service removal of infringing listings, making it easier to maintain brand integrity. Additionally, Project Zero works in tandem with Amazon's Brand Registry, which offers more control to brands over their product listings, but Project Zero specifically focuses on using technology to combat counterfeit issues on the platform.

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