______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.
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Correct answer: Amazon DSP.
Why this is the answer
A demand-side platform supports programmatic media buying across Amazon and third-party inventory. It helps advertisers reach both new and existing audiences across the places where they stream, browse, and shop. This solution is designed for omnichannel campaign activation using Amazon Ads audience and measurement capabilities. Programmatic buying distinguishes it from planning or campaign setup tools.
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