If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?

Phrase match

Exact match

Broad match


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If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?


Explanation: The correct answer is **'Exact match'** because this keyword targeting method allows advertisers to target only the exact keywords that have already proven to perform well in their campaign. By using exact match, ads are shown only when a search query exactly matches the keyword, ensuring a highly relevant audience and maximizing the chances of conversion. This method is particularly effective for high-performing keywords, as it narrows down the audience to those searching with precision, preventing wasted spend on less relevant searches. In contrast, phrase match and broad match target a wider range of search queries, which may not always align as closely with the high-performing keywords already identified.

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