Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?

Daily budget

Monthly budget

Lifetime budget


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Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?


Explanation: The correct answer is **'Daily budget'** because this option allows Jane to set a consistent amount to spend each day on her Sponsored Brands campaign, ensuring it runs continuously without an end date. A daily budget provides the flexibility to maintain an 'always on' campaign, as it will automatically reset each day and can keep the campaign active indefinitely, as long as the budget is not exhausted. This makes it the ideal choice for campaigns that need to run continuously. In contrast, a monthly budget limits the total amount to be spent over the course of a month, and a lifetime budget sets a total amount to be spent over the campaign's entire duration, which would not align with Jane's goal of an ongoing campaign.

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