Which targeting option should an advertiser use if they are new to Sponsored Brands?

The correct answer is "Automatic" because automatic targeting is ideal for advertisers who are new to Sponsored Brands. With automatic targeting, Amazon's algorithms determine the most relevant audience for the ads based on factors such as customer behavior, product relevance, and search patterns. This removes the complexity of manual targeting and allows new advertisers to get started quickly without needing to deeply research keywords or audience segments. It also provides a simple, data-driven approach to getting their products in front of potential customers. While "Manual" targeting offers more control and "Complements" focuses on related products, "Automatic" targeting is the most accessible and straightforward option for beginners.