Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?

Consideration

Loyalty

Awareness


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Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?


Explanation: The correct answer is **Loyalty** because Subscribe & Save metrics are primarily associated with retaining existing customers and encouraging repeat purchases. This stage of the customer shopping journey focuses on building long-term relationships with customers by offering them incentives for subscription-based purchasing, which fosters loyalty to the brand. By analyzing these metrics, advertisers can understand how well they are retaining customers and driving consistent engagement. In contrast, the consideration stage involves evaluating options and making decisions about purchases, while the awareness stage is about introducing potential customers to the brand, making the loyalty stage the most relevant for examining Subscribe & Save metrics.

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