Sponsored Display and Sponsored TV campaigns buying model is setting a bid amount per thousand viewable impressions (vCPM).

True

False


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Explanation: The correct answer is **'True'** because both Sponsored Display and Sponsored TV campaigns use the vCPM (viewable cost per thousand impressions) buying model. This model allows advertisers to bid on the cost of every thousand viewable impressions of their ads, meaning that they pay based on how many times their ads are actually seen by users, rather than just when they are served. This is particularly effective for campaigns focused on building brand awareness and reaching a broad audience, as advertisers can ensure they are paying for impressions that are likely to be noticed by potential customers. This model aligns with the goal of maximizing visibility and engagement for display and TV ads, as opposed to other models like CPC (cost per click) that focus on immediate actions like clicks.

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