Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?

Close match

Complements

Substitutes


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Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?


Explanation: The correct answer is **'Substitutes'** because this automatic targeting option allows your ad to be shown to shoppers who view the detail pages of products that are similar or functionally equivalent to the one you are advertising. The 'Substitutes' option targets customers who might be considering alternative products in the same category, increasing the likelihood of reaching shoppers who are interested in comparable items. This is especially useful for advertisers who want to capture potential customers who may not be aware of their product but are looking for similar solutions. In contrast, 'Close match' targets exact or very similar keywords, and 'Complements' targets products that are often bought together with your product but are not substitutes.

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