Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?

The correct answer is "Broad match" because Broad match is the most flexible keyword targeting method for advertisers who are unsure how customers will find their product. With broad match, ads will be shown for a wide range of search queries that are related to the chosen keywords, including synonyms, variations, and related terms. This allows Organique to reach a broader audience, even if they aren't sure of all the exact terms customers might use when searching for their specialty beauty product. It maximizes visibility and helps discover new, relevant search terms that may lead to customer interest. In contrast, "Phrase match" is more restrictive and will only show ads when the search query includes the keyword phrase in the exact order, and "Negative match" is used to exclude irrelevant keywords, which is not ideal for initial campaign discovery.