Shirley wants to target specific products that are similar and/or related to her product. Which targeting method should they use?

Category targeting

Individual product targeting

Negative keyword targeting


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Explanation: The correct answer is **Individual product targeting** because this method allows Shirley to specifically target products that are similar or related to her own product. By selecting individual products, she can ensure that her ads are shown to users who are browsing those specific products, increasing the likelihood of relevance and conversion. This targeting approach helps focus on products that closely match her offerings, providing a more personalized and precise advertising strategy. Category targeting, on the other hand, is broader and focuses on a larger group of products within a specific category, while negative keyword targeting is used to exclude irrelevant searches rather than targeting specific products.

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