If Gordon's Chocolatier's business objective is to increase sales and conversion, what type of ad solution would meet their needs?
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Correct answer: Sponsored Products.
Why this is the answer
Sponsored Products are designed to help promote individual product listings and drive shoppers directly to product detail pages. This solution supports lower-funnel goals such as sales and conversion because ads appear in shopping results and on relevant product detail pages. Advertisers can use keyword or product targeting to reach shoppers who are already browsing or searching with purchase intent. Sponsored Products campaigns can help increase visibility for products that are ready to sell.
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