An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?

The correct answer is Increase the bid amount because increasing the bid amount makes the ad more competitive in the auction process, potentially allowing it to rank higher in the ad placement. When an ad’s bid is increased, it becomes more likely to be shown to a larger audience, which can help increase its impressions. Higher bids can help ensure that the ad competes effectively against others in the same category, particularly when there is competition for similar keywords or target audiences. Keeping the bid the same or decreasing it would likely result in fewer impressions, as the ad may not be competitive enough to win a higher placement in the auction.