Gordon's Chocolatier's new ad says "Great savings on truffles." Based on Amazon sponsored ads policies, would this ad be approved?
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Correct answer: Yes.
Why this is the answer
Amazon Ads policies allow savings messaging when it is accurate, relevant, and consistent with the landing page. A generic savings claim such as “great savings” can be acceptable when the advertised offer is supported on the destination page. The copy does not use prohibited pressure language or unsupported numerical pricing claims. Ad approval still depends on whether the claim matches the product detail page, Store, or landing page content.
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