You want to identify keyword performance by ad placement to gather insights on impressions and clicks. Which report will provide you with the required advertising metrics?

The correct answer is "Keyword placement report." This report provides detailed information on the performance of your keywords by showing how each keyword performs across different ad placements. It allows you to analyze key metrics such as impressions and clicks for each placement, helping you understand which placements are delivering the best results. This is crucial for optimizing your campaign, as it gives you insights into where your ads are being displayed and how effective they are in engaging users. In contrast, the Search term report shows data on the actual search queries triggering your ads, and the Targeting report focuses on audience targeting and demographics, neither of which offer the same detailed view of keyword performance by placement.