Kitchen Smart created a Sponsored Display video ad campaign to promote the benefits of using their automatic appliances. What is an example of a best practice to improve the performance of their ad campaign?

The correct answer is "Showcase how to use the product at the beginning of the video." Showcasing how to use the product at the beginning of the video is a best practice because it immediately captures the viewer’s attention by demonstrating the practical benefits and ease of use of the product. This approach helps to engage the audience right away and provides them with a clear understanding of how the automatic appliances can improve their daily life. Highlighting the functionality and ease of use early on increases the likelihood of sparking interest and encouraging viewers to click or take action. Simply showcasing the brand or displaying different images of the product may not convey the same level of engagement or clarity about the product’s value.