You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

The correct answer is Identify keywords and products with higher conversion rate and increase their bids because keywords and products with higher conversion rates are driving more successful purchases relative to their exposure, making them valuable assets in your campaign. By increasing bids on these high-converting keywords and products, you can further capitalize on their performance, gaining more visibility and clicks, which can lead to even higher conversions. This strategy helps optimize your bid allocation by directing more resources to the areas of your campaign that are most likely to drive sales, improving your return on investment.