Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?

The correct answer is "Sponsored Brands video ads." Sponsored Brands video ads use both keyword targeting and product targeting to build effective targeting strategies. By combining these two approaches, Sponsored Brands video ads can reach a highly relevant audience. Keyword targeting helps ensure that the ad is shown to users who are actively searching for terms related to the products, while product targeting allows advertisers to target specific products, such as those from their catalog or competing products, that are most likely to resonate with the audience. This dual targeting strategy increases the chances of engaging potential customers and improving ad performance. In contrast, Sponsored TV and Sponsored Display video ads have more limited targeting options focused on other aspects like demographics or retargeting, without combining both keyword and product targeting.