An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?

The correct answer is "Showcase the brand logo throughout the video." Showcasing the brand logo throughout the video is a best practice because it ensures brand recognition and keeps the brand top of mind for viewers. By consistently displaying the logo during the video, the viewer becomes more familiar with the brand, which is particularly important in video ads, where retention and recall are key to building long-term brand awareness. This strategy helps viewers easily associate the ad with the brand, increasing the likelihood of them remembering it when making purchasing decisions. In contrast, creating a 2-minute video may lose viewers' attention due to its length, and while using a call-to-action button is helpful, having the brand logo visible throughout enhances the overall branding experience.