Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?

Targeting strategy cannot be applied to products within an ad group

Manual Targeting

Automatic Targeting


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Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?


Explanation: The correct answer is '**Manual Targeting**.' Manual Targeting allows advertisers to select a specific set of keywords to target all of the products within an ad group. This strategy provides more control over the targeting process, as you can choose the exact keywords you want your products to be associated with, ensuring that your ads are shown to the most relevant audience. By using Manual Targeting, you can tailor your campaign to specific search terms, increasing the likelihood of reaching potential customers who are searching for products similar to yours. In contrast, Automatic Targeting relies on Amazon's algorithm to automatically select keywords based on the product's details and customer search behavior, offering less control over the targeting choices.

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