Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?

The correct answer is Broad match because broad match allows the ad to appear for a wide range of search queries related to the keyword, including variations and synonyms. This match type is ideal for showing ads to as many customers as possible, as it captures a larger audience by triggering ads for a variety of search terms that may not be directly an exact or phrase match but are still relevant to the product. By using broad match, Paulo can maximize his product's visibility and reach, helping him to expose the skincare product to a broader pool of potential customers.