An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?

Create four ad groups for milk, dark, caramel, and nuts chocolates

Run the campaign without ad groups

Create ten ad groups for each geography


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An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?


Explanation: The correct answer is '**Create four ad groups for milk, dark, caramel, and nuts chocolates**.' Creating four ad groups based on the different types of chocolates (milk, dark, caramel, and nuts) is the most efficient way of managing the campaign. This approach allows the advertiser to organize the campaign based on product categories, making it easier to track performance, optimize bids, and adjust ad creatives specific to each product type. By grouping the chocolates into these four ad groups, the advertiser can tailor the targeting, messaging, and budget allocation to each product line, improving the overall campaign's performance. Running the campaign without ad groups would make it difficult to manage and optimize for different product types, and creating separate ad groups for each geography would be unnecessary and overly complex for this type of campaign.

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