KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
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Correct answer: Include a headline and brand logo in the video.
Why this is the answer
A headline and brand logo help viewers understand the advertiser and message while watching Sponsored Display video creative. Amazon Ads recommends these elements because they reinforce brand identity and can improve recall after exposure. Sponsored Display video can showcase products in action, so the creative should make both the product and brand easy to recognize. This supports stronger campaign performance by making the video clearer, more memorable, and more relevant to shoppers.
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