Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase sales?

The correct answer is "Add a 'Shop Now' button to go to the product detail page." Adding a "Shop Now" button to the ad creatives is an effective way to optimize the Sponsored Display campaign for increasing sales. The "Shop Now" button provides a clear and direct call to action, encouraging potential customers to click on the ad and visit the product detail page. This seamless path from ad to purchase increases the likelihood of conversions, as users are immediately taken to the page where they can learn more about the product and make a purchase. In contrast, adding only a single product image or not displaying the product ASIN may limit engagement and clarity, as they don't provide as strong a call to action or drive users to the specific purchase point.