If Accent Athletics' business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?

The correct answer is "Detail page views." Detail page views are the most relevant metric to measure performance when the business goal is to drive customers to the Brand Store. This metric tracks the number of times users visit the product or Brand Store page after interacting with an ad. Since the goal is to increase traffic to the Brand Store, detail page views directly reflect how effective the ad is at driving users to that page. While impressions measure how often an ad is shown, and conversion rate indicates how many users made a purchase, detail page views are more closely aligned with the goal of driving visitors to the Brand Store, making it the most appropriate metric for this objective.