Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?

Product pages in the Amazon store

First page top of search in the Amazon store

Rest of search in the Amazon store


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Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?


Explanation: The correct answer is '**Product pages in the Amazon store**.' Product pages in the Amazon store typically generate the most revenue because they represent the point where potential customers are already engaged with a specific product. Shoppers who land on a product page are often closer to making a purchasing decision, as they are already reviewing product details, features, and pricing. This high level of engagement and intent to purchase increases the likelihood of conversions, leading to higher revenue. While placements like 'First page top of search' and 'Rest of search' can drive visibility and traffic, product pages are where the final transaction typically takes place, making them the most lucrative placement in terms of revenue generation.

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