Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?

Sponsored Brands creatives are built to help shoppers discover a brand and its products through visible, customizable ad formats. Showing multiple product images supports brand awareness because it presents a broader product selection while keeping the creative focused on the advertised offering. Product-focused imagery helps shoppers quickly understand what the brand sells and why the ad is relevant. This approach also strengthens product discovery by connecting the brand message with clear visual proof of the product line.