SuperPower Batteries wants to improve their video ad creatives for Sponsored TV ads. What best practice should they follow to drive ad recall with customers?

The correct answer is "Use the logo and ensure brand presence is maintained throughout the video." To drive ad recall with customers, it is essential for SuperPower Batteries to maintain consistent brand presence throughout the video by prominently displaying the brand logo. This practice ensures that viewers easily associate the ad with the brand, making it more memorable and increasing the likelihood that the brand will be recalled later. By keeping the logo visible throughout the ad, SuperPower Batteries can reinforce brand recognition, even if the viewer does not watch the entire video. This consistent brand presence helps establish a stronger connection with the audience. While using a call-to-action and music can enhance engagement, maintaining visible brand elements like the logo is crucial for building lasting brand recall.