An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?

The correct answer is "Show the product in the first three seconds of the video." Showing the product in the first three seconds of the video is a best practice because it immediately captures the viewer's attention and clearly communicates what the ad is about. Since video ads are often viewed in fast-scrolling environments, it is crucial to showcase the product quickly to ensure that viewers understand its value right from the start. This helps to prevent viewers from skipping the ad or losing interest before the product is revealed. Early product visibility increases the likelihood of engagement, making it more likely that potential customers will continue watching and take action. In contrast, showing the brand logo at the beginning or product benefits at the end may not capture attention as effectively within the first few moments of the video.