Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?

The correct answer is "Sponsored TV." Sponsored TV is best suited to help Iris drive awareness among shoppers for their digital camera accessories. This ad product allows Iris to reach a broad audience through streaming TV platforms, which is particularly effective for building brand awareness. Sponsored TV ads are typically displayed to viewers on popular streaming services, providing an opportunity to showcase the complementary products in a highly engaging format. The goal of increasing awareness is best achieved with a format like Sponsored TV, as it can reach new customers in a wide-reaching, immersive environment. Sponsored Products, on the other hand, is more focused on driving direct sales, and while video ads can also support awareness goals, Sponsored TV specifically targets a broad, engaged audience for brand exposure.