Martha is using Sponsored Display to help drive awareness for her brand through viewable impressions. Which optimization strategy should Martha use to help reach the goal?

The correct answer is "Optimize for reach." When the goal is to drive awareness for her brand through viewable impressions, Martha should optimize for reach. Optimizing for reach focuses on maximizing the number of potential customers who see her ads, which directly supports brand visibility and awareness. By optimizing for reach, Martha can ensure that her ads are shown to a broad and relevant audience, increasing the likelihood of exposure to new customers. In contrast, optimizing for clicks is more focused on engagement and direct actions, while optimizing for page visits aims at driving traffic to specific pages, both of which are more closely tied to performance objectives like conversions rather than awareness.