An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?

The correct answer is "Review the campaign every two weeks." Regularly reviewing the campaign every two weeks allows the advertiser to closely monitor performance and make timely adjustments to optimize the budget. By analyzing key metrics such as impressions, clicks, and conversions, the advertiser can identify trends, allocate the budget more efficiently, and reallocate funds to high-performing keywords or products. This frequent review cycle ensures that the budget is being spent effectively and helps in responding quickly to any changes in performance, trends, or competitive dynamics. Waiting a month or not reallocating the budget could result in missed opportunities to optimize the campaign and improve results in a timely manner.