_______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.

Demographic

In-market

Lifestyle


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


_______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.


Explanation: The correct answer is **Lifestyle** because lifestyle audiences are formed based on consumers' regular shopping interactions that indicate their broader interests and preferences, rather than focusing solely on specific demographics or immediate purchase intent. This audience segmentation allows advertisers to reach individuals whose behaviors align with particular lifestyles, such as health and wellness, travel, or technology enthusiasts, enabling more tailored marketing strategies. In contrast, demographic audiences are defined by specific characteristics like age or gender, and in-market audiences are focused on consumers actively seeking to purchase specific products, making lifestyle audiences the most relevant choice for reflecting broad interest groups.

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