Mateo's cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?

The correct answer is Exact match because Mateo's campaign is receiving many clicks and visits to the product detail pages, indicating that his ads are reaching relevant audiences. However, the low conversion rate suggests that the audience might not be the most qualified or specifically interested in making a purchase. By using exact match keywords, Mateo can target more precise, high-intent search queries, ensuring that his ads are shown to customers who are actively searching for the exact product or its closely related terms. This strategy can help increase the likelihood of conversions, as it minimizes irrelevant traffic and focuses on users with a higher chance of completing a purchase.