Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?

The correct answer is "Showcase the product at the beginning of the video." Showcasing the product at the beginning of the video is a key best practice for optimizing video ad creatives. Since viewers may skip or lose interest in a video ad quickly, displaying the product early on ensures that the audience immediately understands what is being advertised, making it more likely to capture their attention. For Iris's digital cameras, highlighting the product right away provides clarity and engagement, which can lead to better brand recall and increased conversions. While showing the brand logo or name at the beginning of the video can also be helpful for brand recognition, showcasing the product directly ensures that the primary focus remains on what the audience is most interested in—the camera itself—thereby improving the overall effectiveness of the campaign.