Which of the following best describes Amazon's audience solutions?

Target by category or product through grouping ASINs by similarities, targeting similar or related products

Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey

Match an exact word, broad match, or phrase to help you try and make sure your ads only appear in relevant shopping queries


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Which of the following best describes Amazon’s audience solutions?


Explanation: The correct answer is **Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey**. Amazon's audience solutions are designed to provide advertisers with insights into how customers are engaging with their brand, both on Amazon and across a vast network of third-party apps and websites. These solutions allow advertisers to measure customer interactions throughout the entire customer journey, from awareness to conversion. By understanding customer engagement at each stage, advertisers can refine their targeting strategies, optimize their campaigns, and reach potential customers with more relevant ads, increasing the likelihood of driving sales and improving brand perception. This comprehensive approach ensures that advertisers can effectively engage their audiences across multiple touchpoints and platforms.

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