Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?

The strongest benefit of combining Online Video ads with Display ads for driving consideration is the increased detail page view rate. Online Video ads are highly engaging and effective at capturing attention and conveying product value, which can pique shopper interest. Display ads, often used for retargeting or broader reach, can then reinforce the message and provide a direct path to the product detail page. This synergistic approach guides shoppers through the consideration funnel more effectively than either ad type alone, leading to more shoppers exploring product details. While increased impressions and visibility across multiple placements are true benefits, they are means to an end; the ultimate goal for consideration is to get shoppers to actively learn more about the product, which is best measured by detail page views.