Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?

In-market audiences

Overlap reports

Amazon Ad tag audience builder


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Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?


Explanation: The correct answer is **Overlap reports**. Overlap reports are a powerful tool that allows advertisers like Yuan to analyze the effectiveness of their audience targeting by comparing the audiences that were included in the campaign with those who were actually responsive to the ads. These reports show how different audience segments overlap with one another, helping to identify which specific segments are most engaged or responsive to the campaign. By using overlap reports, Yuan can uncover additional audience segments that were not originally targeted but may be highly responsive to their ads, allowing for more refined and effective targeting in future campaigns. This data-driven approach helps optimize ad performance and reach new potential customers.

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