Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discoverability.
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Correct answer: True.
Why this is the answer
This statement is true. Both Sponsored Brands video ads and Sponsored Display video ads leverage keyword and product targeting. Keyword targeting allows advertisers to reach shoppers actively searching for specific terms related to their products. Product targeting enables ads to appear on the product detail pages of complementary or competitor products, increasing visibility to relevant audiences. These targeting methods are crucial for driving product discoverability by placing video ads in front of shoppers who are most likely to be interested in the advertised products.
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