Negative targeting prevents your ads from displaying when customers use a term that matches your negative product selection.

The correct answer is True. Negative targeting is a powerful tool that allows advertisers to exclude certain terms or product selections from triggering their ads. When a customer uses a search term or selects a product that matches a term in the negative targeting list, the ad will not be shown to that customer. This helps ensure that the ads are only displayed to relevant audiences who are more likely to engage with the product, preventing wasted impressions and improving the overall efficiency of the campaign. Negative targeting is especially useful for refining ad reach, as it helps advertisers avoid showing their ads to customers who are unlikely to convert or are outside of the intended target market.