Ursula wants to use Amazon's audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?

ASIN remarketing audiences

Lifestyle audiences

Demographic audiences


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Ursula wants to use Amazon’s audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?


Explanation: The correct answer is **ASIN remarketing audiences**. ASIN remarketing audiences allow advertisers like Ursula to specifically target customers who have previously interacted with products that are similar to the ones they are promoting in their Sponsored Display video campaign. By leveraging these audiences, Ursula can effectively re-engage potential customers who have shown interest in comparable products, increasing the likelihood of conversion. This solution is ideal for remarketing purposes, as it helps advertisers reach users who are already familiar with similar products, making them more likely to consider the brand's offerings. ASIN remarketing helps enhance the relevance of ads and improve the targeting precision, driving better performance for Sponsored Display campaigns.

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