If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?

The correct answer is Online Video ads. If the goal is to build new, short-term demand and encourage browsing shoppers to consider the brand, Online Video ads are the most appropriate choice. These ads are designed to engage customers during their browsing experience, whether they are watching videos, shopping, or exploring content. By appearing in relevant contexts where users are actively engaged, Online Video ads capture attention and introduce the brand to new potential customers. Their ability to reach a broad audience, combined with engaging creative formats, makes them highly effective at generating interest and driving short-term demand. This ad product is ideal for encouraging consideration among shoppers who are in the discovery phase of their buying journey.