Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.

The correct answer is True because campaign reporting insights on Amazon Ads encompass a combination of industry-standard metrics, such as click-through rates and conversion rates, along with proprietary metrics unique to Amazon.com. This dual approach allows advertisers to gain a comprehensive understanding of their campaign performance, leveraging familiar benchmarks while also utilizing specific insights that are tailored to the Amazon platform. This combination ensures that advertisers can effectively measure their success and optimize their strategies based on both general and Amazon-specific performance indicators.