______ refers to the knowledge, perception, and familiarity shoppers have of a brand.

Drive traffic

Brand reach

Brand awareness


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


______ refers to the knowledge, perception, and familiarity shoppers have of a brand.


Explanation: The correct answer is **Brand awareness** because it refers to the knowledge, perception, and familiarity that shoppers have with a particular brand. Brand awareness encompasses how well consumers recognize and recall a brand, which significantly influences their purchasing decisions. A strong level of brand awareness can lead to increased trust and loyalty among customers, ultimately driving sales. In contrast, 'drive traffic' relates to attracting visitors to a website or store, while 'brand reach' pertains to the extent to which a brand's message is communicated to potential customers, making 'brand awareness' the most accurate choice for describing the overall familiarity and perception shoppers have of a brand.

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