Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?

Use the same audience types for both OLV and STV campaign

Use OLV ads to remarket viewers who previously viewed a STV ad to reach shoppers at multiple touchpoints

Use STV to drive awareness with select Amazon audiences, using keyword targeting with OLV to capture demand as shoppers browse the Amazon store


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Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?


Explanation: The correct answer is **Use OLV ads to remarket viewers who previously viewed a STV ad to reach shoppers at multiple touchpoints**. Using Online Video (OLV) ads to remarket viewers who have already seen a Streaming TV (STV) ad is a highly effective strategy for driving campaign performance. This approach allows Claudette to reach shoppers at multiple touchpoints, reinforcing the brand message and encouraging deeper engagement. By remarketing to users who have been exposed to STV ads, OLV ads can help keep the brand top of mind and guide users further down the funnel, leading to higher conversion rates. This strategy ensures that the brand maintains visibility across different media types, enhancing the overall impact of the campaign and improving its effectiveness in reaching and converting the target audience.

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