Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?

The correct answer is Focus on breadth of keywords. For a Sponsored Brands video campaign focused on driving awareness, it is important to prioritize the breadth of keywords. By targeting a wide variety of relevant keywords, Khan can increase the reach of their campaign and expose their brand to a broader audience. This strategy helps capture attention from users who may not yet be familiar with the brand, but who are searching for related products or interests. Focusing on a broader range of keywords ensures that the campaign reaches potential customers at the awareness stage of the buying journey, maximizing the visibility and effectiveness of the video ads.