Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?

Amazon Brand Lift

Amazon Marketing Cloud

Amazon Attribution


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Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?


Explanation: The correct answer is **Amazon Brand Lift** because this measurement solution is specifically designed to provide insights into brand awareness and consideration campaigns by assessing the impact of advertising on brand perception among target audiences. Advertisers can utilize Amazon Brand Lift to evaluate how their campaigns affect metrics such as brand recall, favorability, and purchase intent, enabling them to make informed decisions and optimize their strategies accordingly. In contrast, Amazon Marketing Cloud focuses more on data analysis and audience segmentation, while Amazon Attribution is geared towards measuring the impact of marketing efforts across different channels rather than specifically targeting awareness and consideration metrics, making Amazon Brand Lift the most suitable choice for obtaining relevant performance insights in this context.

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