Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?

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Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?


Explanation: The correct answer is **Amazon Marketing Cloud**. Amazon Marketing Cloud (AMC) is a powerful measurement solution that allows Baodi to analyze and understand the sequence, frequency, and type of audience interactions throughout the entire customer journey, from awareness to conversion. By leveraging AMC, Baodi can gain deep insights into how different video ad types and other touchpoints contribute to driving conversions. The platform aggregates data from various sources, enabling a comprehensive view of how audiences engage with the brand across multiple campaigns and media types. This data-driven approach helps Baodi optimize their full-funnel strategy, refine targeting, and improve campaign performance by understanding the path that customers take before making a purchase.

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