If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?

Sponsored Brands video

Twitch premium ads

Streaming TV ads


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If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?


Explanation: The correct answer is **Sponsored Brands video**. Sponsored Brands video ads are particularly effective when the objective is to capture existing demand and reach audiences who are already considering the brand. These ads appear in high-visibility placements on Amazon, such as search results and product detail pages, where shoppers are actively engaged and making purchasing decisions. By using Sponsored Brands video ads, advertisers can target customers who are in the consideration phase of their shopping journey, showcasing the brand and its products directly to these potential buyers. This ad format helps reinforce brand awareness and drive conversions by connecting with customers who are already familiar with the brand and ready to take action.

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