Which of the following best describes 'keyword targeting'?

Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey

Target by category or product through grouping ASINs by similarities, targeting similar or related products

Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries


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Which of the following best describes ‘keyword targeting’?


Explanation: The correct answer is **Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries**. Keyword targeting involves selecting specific keywords—whether exact match, broad match, or phrase match—that align with a brand’s products or messaging, ensuring that ads are shown only when users search for relevant terms. Exact match keywords trigger ads only when the exact word or phrase is used, broad match keywords allow for a wider range of related search terms, and phrase match targets queries that include a specific phrase or close variations. This strategy helps advertisers ensure their ads appear in relevant shopping queries, reaching customers who are actively searching for products or services similar to what they offer, and ultimately improving the campaign's relevance and performance.

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