Michael is interested in using video to showcase their brand's products in action. Based on this objective, which video ad solution would you recommend?

The correct answer is Sponsored Display video. Sponsored Display video ads are ideal for showcasing a brand's products in action, as they allow advertisers to create immersive and engaging video content that can appear on product detail pages, in the Amazon store, and on third-party sites. These ads are particularly effective at driving consideration and conversion by demonstrating the products’ features and benefits in a dynamic, visual format. By using Sponsored Display video, Michael can capture the attention of potential customers who are actively browsing similar products, helping to enhance the brand's visibility and improve the chances of influencing purchase decisions. This ad solution is well-suited for showing products in real-world scenarios or tutorials, making it a great choice for highlighting how the brand’s products work in action.